Thursday, December 20, 2007

The Asinine and the Just Plain Weird

Here's a mail-out from a publisher of science fiction and fantasy. The mail-out is done by a marketing manager who has never been strong on either proofing his output, or the contents of what he writes to begin with. I cite an edited excerpt, to protect the guilty. Substitution of content was used where you see CAPITALS IN RED. Otherwise I have left it as it was, weirdo thought-convulsions, phraseology, typos and punctuation-aberrations included. The guy should be dismissed on the spot; or at the very least not be allowed to publish anything, including email-outs, to be seen by a public and potential readership, who surely must feel insulted by receiving this waste-of-bandwidth stuff from someone representing a publisher who prides itself on producing quality SF&F in what's commonly referred-to as 'The English Language'.

It also occurs to me that just because another weirdo, one Al Gore, received a shitload of money and attendant prestige from an obviously equally mentally defunct Nobel Prize selection committee, that should really not be a reason for a literary organization, such as a publisher of perfectly good, readable books, to scramble madly for a place on the Greenie Juggernaut. What QUASIMODO is also neglecting to mention, and probably doesn't even know, are the studies mentioned here, which cast doubt on the simplistic assumptions and action-and-consequences reasoning belabored in the mail-out below.

QUASIMODO here from SUPERDUPERSFPUBLISHERS, are you aware that everyone has what is called a "carbon footprint"?

For SUPERDUPERSFPUBLISHERS, our "carbon footprint" is significantly higher than the average person's. Simply put, SUPERDUPERSFPUBLISHERS prints books and this process uses up trees; this is what most people know. What some people don't know is what SUPERDUPERSFPUBLISHERS plans to do about our "carbon footprint".

SUPERDUPERSFPUBLISHERS is concerned that in a few decades, the trees that we take for granted now may not be able to keep up with the amount of pollution and carbon that we as a society spew into the atmosphere. Each year, Americans use 50 million tons of paper consuming more than 850 million trees (http://library.thinkquest.org/11353/facts.htm).

There are approximately 2,000 trees cut down every day for the use of paper or wood products, therefore the world looses 137 plant, animal and insect species every single day due to rainforest deforestation. That equates to 50,000 species a year. As the rainforest species disappear, so do many possible cures for life-threatening diseases. Currently, 121 prescription drugs sold worldwide come from plant-derived sources. While 25% of Western pharmaceuticals are derived from rainforest ingredients, less that 1% of these tropical trees and plants have been tested by scientists (www.rain-tree.com).

Over the next year, SUPERDUPERSFPUBLISHERS is doing our share in rebuilding the forests that are cut down each year. For every tree SUPERDUPERSFPUBLISHERS uses for our books, we are donating a percentage of our sales to plant a new tree(s) to help relieve our "carbon footprint" so that the next generation can breathe clean air, and get the proper medication needed.

SUPERDUPERSFPUBLISHERS will be printing all of our new Spring 2008 titles with an ecofriendly reminder on the first page similar to MAGICIANS OF INSANITY. This is to show that SUPERDUPERSFPUBLISHERS truly cares about our environment. The more SUPERDUPERSFPUBLISHERS books your purchase, the more you help us to save our precious rainforests, forests, and environment.

The "Paper or Plastic Debate" over whether it is better to use paper bags or plastic bags has been in discussion for a long time. Environmentalists have often debated over the correct answer to the "Paper or Plastic Debate", which turns out to be NEITHER! To help the environment, reusable canvas bags are the best solution. They will never have to use energy to be recycled or take up space in a landfill. The next time you buy a book (or two or three) from SUPERDUPERSFPUBLISHERS at a convention, you will receive a canvas bag that can be used and reused so that you too can cut back on your "carbon footprint".

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