Seriously, would you even consider, for the slightest instant, using the services of someone offering to 'promote' your self-published book, if you got an email that contained, inter alias, the following phrase(s):
BOOKWHIRL.com is an online book marketing company, specializing in providing affordable, effective online book publicity marketing services for authors. To empower authors all around the world by offering highly-effective online book marketing services at easily affordable rates.
I do believe you are the author of the book entitled “Fontaine”. I came across your book and we are very much interested in helping you in promoting your book online and exposed it to vast number of audience wherein it could attract not just your potential book buyers, but as well as your general audience.
I shit you not! And then you can go to the web, where they advertise their services, and you get stylistic gems like:
Even if this is your first time self-publishing, there is no excuse for you to commit mistakes. Committing mistakes with your self-published book can project the perception that your work is made in an unprofessional way and this can significantly hinder your success.
I'm sorry, but who writes this crap? Did they commit the mistake of outsourcing their promotional copy to some non-native-English-speaking country? If so, it is definitely hindering their success. I'm thinking Nigeria...
Or maybe it won't make a damn bit of difference. The success of email scams suggests that there may be enough dimwits out there who will fork out the preposterous fees these people charge.
Yeah, that's got to be it...
Whenever we write, it is natural to miss a punctuation, or make a spelling and other typographical mistakes. But to allow these mistakes to appear on your book, will make your appear very unprofessional. Just imagine readers reading the blurb page and finding mistakes which could have been avoided if you only had somebody review it for you before printing and distribution.
Just imagine that...
Aside from marketing, some self-published authors also tend to make mistakes in distribution. Make sure that your target audience gets to have a chance to buy your book. Some authors overlook online distribution. There are cost-efficient online distribution channels where you can have your book made widely available to a targeted and hungry audience. the internet is becoming a convenient place for people to buy stuff that they want and need, so don’t overlook the online sales and distribution channel for your product.